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Peter Blanc, Aston Lark Group CEO, said: “Employee benefits, and private medical insurance in particular, is a key growth area for Aston Lark. We are delighted to bring on board PHM which shares the Aston Lark passion for customer service. Similarly, the Incepta team will make a great contribution to the Aston Lark family. We are well known for our regional presence, but we see the London market becoming increasingly important to the group and a key element of our future growth strategy.”