Team members involved:

Iprism Underwriting Agency is a leading insurance e-wholesaling business. The company provides online access for approximately 1,600 brokers to standardised commercial and high-net-worth insurance policies, enabling price and coverage comparison, and policy execution, over its proprietary trading platform.


  • Investment: February 2014
  • Sector: Financial services
  • Business: Insurance broking
  • Growth Strategy: Product and service development

Why we invested

Online distribution and execution of insurance policies is growing strongly, delivering significant benefits to both brokers and insurers. Iprism has a leading position in the market, based on its unique platform, in-house broker support service and customised underwriting capabilities. This was an opportunity to back a compelling organic growth strategy, based on increasing broker penetration and continued new product development.

The story so far

Since our investment, iprism has expanded its insurer panel, adding new capacity in a number of areas, including launching a new Commercial Combined product onto the trading platform. It has also further developed its broker engagement strategy, and is offering a broader suite of SME and high net worth insurance products to its customers.

Website: www.iprism.co.uk Read more about our Business & Financial Services strategy

Bowmark’s experience of helping deliver growth in other, similar online sectors is proving invaluable.

John Lawton, CEO
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