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Brandy Rand, COO Americas, shared the findings at a debate on the growing popularity of non-alcoholic beverages.
The BevNet panel looked at how entrepreneurs are standing out in an increasingly competitive category, the impact of format and packaging innovations, and how the shifting context around health and wellness is influencing overall growth in the segment.
Bowmark invested in IWSR in February 2021. The company is the leading source of data, analysis and insights on the global alcoholic beverage market and monitors consumption trends across 30,000 brands and 157 countries.
Listen to the panel here.
