Investment February 2021
Business ModelData and Insight
Business Global beverage data
Growth StrategyOrganic AcceleratorsDigital Transformation
Why we invested
Brand globalisation, the growing complexity of distribution channels and the shift to premium products are all driving the increasing value of data and insights for market participants. IWSR’s database uses proprietary methodologies that aggregate and verify multiple, non-public data sources, supported by a team of global analysts with significant local market expertise and industry contacts. The company’s data and insights help its customers understand channel, distribution and sales trends in all their core markets, providing key benefits in what is a high-value, complex and opaque supply chain. With our backing, IWSR is well-placed to build on its position as a trusted partner to its core client base of large multinationals through the development of additional product and services.
Number of customers
250
The result
During our investment period, IWSR approximately trebled its revenue and profits. As a result of continued investment, the company expanded its suite of data and insight products to cover all significant geographies, product categories and sales channels in the $1.2 trillion global beverage alcohol market.
This included the launch of a Global Forecasting suite, offering clients a 10-year outlook into the future of the beverage alcohol market; an On-Trade Value product providing comprehensive analysis of prices in on-trade venues; an innovative consumer tracking intelligence product, BevTrac; and a monthly US state level data product, Navigator. This was supported by the development of an advanced, multi-functional technology platform through which all of its products are delivered.
In June 2025, Bowmark sold the company to WGSN, the world’s leading consumer trend forecaster and a portfolio company of Apax Partners.
Julie Harris,CEO
Read more about our Data and Insight strategy
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