Investment February 2021
Why we invested
Brand globalisation, the growing complexity of distribution channels and the shift to premium products are all driving the increasing value of data and insights for market participants. IWSR’s database uses proprietary methodologies that aggregate and verify multiple, non-public data sources, supported by a team of global analysts with significant local market expertise and industry contacts. The company’s data and insights help its customers understand channel, distribution and sales trends in all their core markets, providing key benefits in what is a high-value, complex and opaque supply chain. With our backing, IWSR is well-placed to build on its position as a trusted partner to its core client base of large multinationals through the development of additional product and services.
Number of customers
The story so far
IWSR is continuing its successful product development strategy, with a number of new initiatives planned for launch in 2021, along with the release of an enhanced digital offering.