Investment February 2018
Business ModelManaged IT Services
Why we invested
In 2018, ASK4 was looking for a new investor to support its expansion, particularly in European markets. “Our growth has been built on exceptional customer service and strong long-term partnerships. We wanted to work with an investor that supported our vision of delivering fantastic service as we expanded the business in the UK and internationally”, said founder Jonathan Burrows.
Accelerating in Europe requires a structured approach to address the different needs of each regional market. Bowmark was able to draw on its cross-border experience with companies such as automotive data provider Autodata, communications service provider CSL, and legal publishing company Law Business Research to help ASK4 develop and execute its expansion plans.
Number of customers
During our period of investment, ASK4 doubled its revenues and profits, grew its customer base in continental Europe ten-fold and realised its ambition to become the European leader in managed connectivity for purpose-built accommodation.
Continued investment enabled the company to expand into adjacent verticals, including the residential Build-to-Rent and Senior Living markets, as well as extending its service offering into IoT and ESG building monitoring services. Selective acquisitions also helped to enhance its service proposition and technical capabilities, thereby enriching the customer experience.
The business was sold in December 2023 to GI Partners, an investor in critical data infrastructure companies.