Founded in 2000, NewsDirect provides policy coverage across Scotland, Wales and Northern Ireland, delivered by local teams with deep regional knowledge. The integration of NewsDirect’s devolved expertise with DeHavilland’s broader UK and EU-wide monitoring capabilities will enhance the political insight and intelligence provided to the group’s clients, particularly in the run-up to Scottish Parliament and Senedd elections next year.
This acquisition further strengthens DeHavilland’s position as the most comprehensive provider of political intelligence across the United Kingdom, with NewsDirect joining the group alongside Forefront Advisers.
Andrew Himsley, CEO of DeHavilland said: “We are delighted to add NewsDirect to the DeHavilland service, ensuring our clients get the most detailed and relevant information on all the UK political institutions that matter. Being able to offer NewsDirect’s market-leading devolved nations monitoring ahead of the Scottish and Welsh elections is a huge win for our clients."
Kirsty Peebles, Founder and Managing Director of NewsDirect said: “It’s very exciting to be part of DeHavilland for both NewsDirect and our clients. I’ve seen the developments the group is investing in and what it will mean for the future of political monitoring and intelligence. It will be truly transformational. I’m thrilled to have found strong new owners for the next stage of NewsDirect’s journey and look forward to seeing the service flourish as part of DeHavilland.”
