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As retailers adapt to the demand for an omnichannel experience, cloud computing can help companies better manage customer interactions, improve the tracking and utilisation of customer data, offer more efficient customer journeys, and capitalise on emerging trends in the ‘physicalisation’ of digital experiences. Furthermore, systems can be scaled more effectively, and data stored more safely and recovered more quickly using the cloud.

Ultimately, the cloud has a huge role to play in helping retailers’ online and offline offerings to coexist and co-develop throughout 2023, Gillespie concludes.

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