The rise in consumer demand is coming mainly from ‘substituters’ who are choosing to avoid alcohol on certain occasions, rather than abstainers. This is driving the creation of line extensions from established alcohol brands across beer, wines and spirits, new mixers that can be enjoyed with or without alcohol, and endorsements from high-profile celebrities.
To find out more click here.
IWSR is the leading source of data and intelligence for the $1.5 trillion alcoholic beverage market
In the news
5 December 2023
Bowmark and PiP gather for annual Christmas celebration
23 November 2023
Focus Group named a BVCA Vision 2023 award winner for London and the South East