Portfolio Insight: Consumer demand drives growth and innovation in the no-alcohol category
The value of the no and low-alcohol drinks sector across key markets is expected to grow by more than a third by 2026 from the $11bn+ achieved last year, according to research from Bowmark-backed IWSR, the leading source of data and analysis for the global beverage alcohol market.
The rise in consumer demand is coming mainly from ‘substituters’ who are choosing to avoid alcohol on certain occasions, rather than abstainers. This is driving the creation of line extensions from established alcohol brands across beer, wines and spirits, new mixers that can be enjoyed with or without alcohol, and endorsements from high-profile celebrities.
